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Dobra Does
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Choose Joy
Products
Recipes
Dobra Does
Partner With Us
Our Story
My DOBRA
Buy now
Prototype · sample content
Prototype notes
Real:
product families, flavours, sizes and origins (from dobraindia.com), the DOBRA logo, the name's meaning and the founders' names.
Sample content:
playlists, film picks, places, jokes, joy cards, events, recipes and the founder quote are written for review. DOBRA's own curation replaces them.
Photo and video slots:
the striped panels. Each caption is the shot brief for that slot.
Illustrations:
the packs and characters are drawn stand-ins for real pack shots and final 3D characters.
Type:
matched to the concept mockups. Chewy for headlines, Figtree for text, Caveat Brush for sticker notes, Zilla Slab for recipe titles.
Buy now:
opens Blinkit, Zepto or Swiggy Instamart with DOBRA searched. "Order direct" stays until DOBRA decides the future of the Shopify store.
Log in:
the phone and OTP step is simulated; any 4 digits work. Saved items stay in this browser only.
Where the concept doc disagreed with itself:
the homepage follows the written spec in the mockup style; the page is "Partner With Us"; Our Story is in the nav; Feed Me Joy fills the mood in from your pick; Joy Vouchers follows the upload-for-₹500 flow; no cart icon; only the four current product families.
Still open for DOBRA:
Joy Card 04 shares its name with the Make Me Laugh mood; the voucher budget and who reviews submissions; whether "Lil' Masti Everyday" stays alongside Choose Joy.